HubSpot HubSpot CMS

Updated: September 3, 2024

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Published: May 1, 2024

The Evolution of CMS Hub: Introducing HubSpot Content Hub

Val Stepanova
HubSpot Content Hub

Listen to the audio version

The Evolution of CMS Hub: Introducing HubSpot Content Hub - A Game-Changer in Content Marketing
5:32

TLDR

Yes

It’s content-marketing-in-a-box. Take it from this content marketer of 15 years (yep, dating myself here).

Doubling (or tripling) down on content is wise. Why? Content is king. This is not a cliché. It’s true for humans, Google, and LLMs alike. We all consume content, and some AI modes are running out of content to consume (synthetic content will be needed). So, content will always be king. I used to refer to content as ‘Google food,’ but content is much more than that.

Content Remix, Brand Voice, Content Embeds, AI Translations, and Approvals, among other features.

Upgrade to Content Hub. That is if you’re serious about content marketing and efficiency.

If you are hosting your website on HubSpot CMS Hub, you can transition to Content Hub seamlessly, retaining access to legacy features and gaining access to new tools without an immediate increase in current subscription rates.

 

I have always appreciated that HubSpot understands that in 90% of companies, marketing teams own and manage websites. It is the only platform on the market with CMS build for marketers and not developers.

With Content Hub, HubSpot takes one step further. This platform integrates key functionalities from both CMS Hub and Marketing Hub, providing a powerful tool for managing content across all stages of the customer journey.

By incorporating AI, Content Hub goes beyond traditional website management to enhance content creation and optimization.

Key Features and Insights

  1. Content Remixing for Maximum Efficiency
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  1. The Content Remix tool allows marketers to repurpose existing content into new formats. AI analyzes the core message and engagement metrics, suggesting how to reformat content for different platforms, thereby maximizing its reach and impact.
  1. Brand Voice Consistency
  2. Color Theory
  1. AI in Content Hub ensures a consistent brand voice across all content channels by analyzing existing materials. This feature is crucial for maintaining brand integrity, especially as businesses scale their content production. Learn more about the Brand Voice tool.
  1. AI-Powered Content Creation and SEO
  2. Content Hub Ai
  1. Content Hub’s AI-driven tools assist in generating content ideas tailored to your target audience. The platform also automates SEO optimization, ensuring your content is discoverable and reaches the right audience.
  1. Podcasts as a Content Strategy
  2. Content Hub simplifies the creation and management of podcasts. Whether you’re uploading pre-recorded audio files or using AI-generated audio, this feature enables you to diversify your content offerings, tapping into the growing trend of audio content to engage audiences more dynamically.

Pricing and Transition

Content Hub introduces a new pricing model:

  • Starter: $20/month, including basic content tools and AI capabilities.
  • Professional: $500/month, with advanced content remixing and optimization tools.
  • Enterprise: $1,500/month, for comprehensive content operations and multi-site management.

Current HubSpot CMS users can transition to Content Hub seamlessly, retaining access to legacy features while gaining new tools, with an insignificant increase in subscription cost.

Future-Proofing Content Strategies

HubSpot’s Content Hub is a forward-thinking platform that prepares businesses for the future of content marketing. The integration of AI enhances content capabilities and enables predictive analytics to forecast trends and consumer behavior, giving companies a competitive edge.

HubSpot’s Content Hub represents a strategic advancement in content marketing technology. By automating complex tasks, generating intelligent insights, and ensuring consistency across all content channels, AI empowers marketers to craft strategies that are effective, scalable, and future-proof. Transitioning from CMS Hub to Content Hub is a logical step for any business looking to elevate its content marketing efforts and stay ahead in a rapidly evolving digital landscape.