Customer Story

How It Started

Luxury Privé launched in late 2019, at the beginning of the COVID-19 pandemic. A few months into 2020, many parts of the world instated lockdowns. As such, in-person events became unfeasible because of safety restrictions. And brands had to look for different solutions to host events, such as sample sales. Moving to the digital world meant luxury brands needed to work with a company that could safely and effectively help them sell their older inventory. Nick and his co-founders, who have worked in the luxury industry for many years, rose to the challenge, but to truly excel, they needed help.

The Luxury Privé team chose Shopify to host their platform. However, to provide a unique shopping experience, they needed to add more functionality to their website. They wanted to accommodate their clients’ requests, especially last-minute additions, without needing to bring on full-time developers. So Nick, who had worked with HubBase in the past, entrusted us to bring to life what they envisioned — a system that helped luxury companies protect their brand — and needed.

HubBase’s engineers are experts in using Shopify’s liquid templating system, developing custom Shopify themes and applications, and building advanced Javascript features.

“HubBase built a lot of the custom functionality around quotas, which was a big component,” Nick says. “We limit the number of items people can purchase. If we’re selling shoes and ready-to-wear, for example, we can limit somebody to two shoes and three of the same piece of clothing. People often buy stuff at a discount and then turn around and sell it at a very low price. That hurts the brand, and we were very conscious of that when building out Luxury Privé.”

Another challenge was building multi-tenancy into Shopify, where Luxury Privé can use a single Shopify account to service more than one company. HubBase used a security and privacy-first approach to integrate a multi-tenant feature into Shopify. On top of helping Luxury Privé protect the integrity of different brands, HubBase has given Nick and his colleagues the support they need to thrive.

A Quick, Dependable Service

When Luxury Privé launched, they needed to move quickly to accommodate the brands who needed an alternative to in-person shopping events. While the team behind Luxury Privé started building their company in 2018, it didn’t get rolling until 2019. Nick reached out to HubBase about four weeks before the launch of their first sale.

An empowered team

While Nick knew he needed to hire developers to help him with back-end functionality, he also wanted the ability to run sales on his own. “That was really important to me, being able to run the sales without needing them,” he says. “They built out everything with many fields to give me that flexibility. I don’t need to know any custom code — as long as the customer doesn’t ask for additional requests or functionality features. They built it in a way where I can utilize all the functionality without needing further development features.”

Shopify offers a CMS feature that allows their customers to manage the content of the e-commerce platform. However, leveraging the power of the Shopify CMS feature requires creativity and a good grasp of the tools and techniques Shopify offers to customers. HubBase adopted a clever approach where they built an application that enhances the core CMS features of Shopify and gives Luxury Privé the ability to manage their content without needing to write any code, a custom ‘no-code’ solution.