HubSpot Developers

If your web developers want to play and experiment with HubSpot CMS, creating a HubSpot developer account is free. Set up a HubSpot Sandbox account where you can build custom apps, integrations, or websites. You can get support from the very active HubSpot community forum. A dedicated HubSpot Academy portal is available to help anyone get started with using HubSpot’s platform and its APIs. It is full of incredible courses, and we always recommend to our clients to leverage this great resource. Additionally, HubSpot offers workshops and an ample amount of videos, articles, courses, and other educational materials to get creators familiar with HubSpot platform.

Among other hubs (the latter is how HubSpot refers to its multiple products – notice the name!), HubSpot CMS is one of the products offered by HubSpot. The flexible content management platform adapts to your business and is designed to help you scale.

HubSpot CMS cost varies based on the plan you choose. But regardless of the CMS plan, qualified startups can benefit from a huge 90% discount. Take a look to see if your company qualifies.

In the CMS, you can build landing pages, blogs, apps, and applications. HubSpot’s simple drag-and-drop editor allows creators and marketing teams to manage and update the website once it’s built by a HubSpot developer.

HubSpot CMS also offers various native integrations with industry-leading platforms to help you develop powerful applications and adapt to your business workflows. You can expand and customize your website’s functionality via the robust API and build custom HubSpot integrations.

HubSpot CMS was voted as the #1 web content management system by G2.

HubSpot Content Hub is a comprehensive platform that merges content management with marketing tools. It facilitates streamlined content creation, organization, and analytics, making it easier to manage and scale your content strategy. This hub enhances workflows and integrates smoothly with other marketing tools. Your HubSpot developer should be well-versed in this tool.

HubSpot Content Hub includes advanced features beyond those in HubSpot CMS. While CMS Hub focuses on managing website content, Content Hub offers improved content organization, enhanced workflows, and better marketing tool integration, making it ideal for comprehensive content marketing efforts.

Java is the programming language used by HubSpot for building reliable, fast and secure web applications. HubSpot CMS uses HubL or HubSpot Markup Language, which is an extension of Jinjava (a Jinja-based templating engine). It’s unique to HubSpot’s ecosystem and includes the usual features such as For Loops, variables, IF statements, macros, functions, etc. Note that some Jinja features are not supported.

Applications built with HubL are scalable and can be quickly tested and released. The wide availability of talented Java developers and ease of collaboration made Java an easy choice for HubSpot to adopt the programming language. HubSpot’s data stores are also written in Java. The team creates a single set of high-quality components, libraries, abstractions, and frameworks, thus enabling faster development and releases. For providing dynamic capabilities across its platform, HubSpot uses JavaScript as its coding language of choice.

HubSpot CMS templates and modules are constructed of HubL, HTML5, CSS, and JSS, JQuery. It also uses a drag-and-drop editor which is designed in what you see is what you get (WYSIWYG) format. All the media files like PDFs, images, and videos get stored in the web-application-based file manager.

You can extend HubSpot’s features with its API, integrations, and app marketplace to build features that are beyond HubL’s capabilities.

Learn what separates HubSpot developers from other coders.

Our HubSpot developers start with a free consultation to understand your business requirements and create a plan to best leverage HubSpot in combination with other platforms to achieve the desired website functionality. By layering full-stack development on top of HubSpot CMS, our team can build anything, no matter how complex your functionality requirements are.

Other typical HubSpot development projects include:

• Migrating websites to HubSpot CMS
• HubSpot theme customization
• Building custom HubSpot themes
• HubSpot drag-and-drop templates
• Building custom HubSpot integrations and apps
• Increasing HubSpot website performance (loading speed, SEO, CWV, responsiveness)
• HubSpot developer support for in-house marketing teams
• HubSpot white label development support for agencies
• Troubleshooting HubSpot website management issues

Both HubSpot and SalesForce offer powerful tools and solutions for marketing and sales, such as Customer Relationship Management (CRM), integrations, app marketplaces, and CMS. Both also have unique business use cases and differentiating features in their ecosystems that compete head-to-head. Make a decision on which platform to use based on your budget, time availability, and features required to solve the business problem.

Although Salesforce does offer a CMS solution, HubSpot CMS offers more advanced features and drag-and-drop functionality that allows creators to manage websites with ease.

Additionally, HubSpot offers more affordable options. In fact, the entire vision of the company was created to offer powerful business tools, previously only available to established companies with large budgets. HubSpot’s mission was to make enterprise-level tools accessible to startups and companies with smaller budgets.

HubSpot provides access to API integrations that allow developers to build powerful and custom business solutions. HubSpot API is free and offers 40,000 calls per day for free. Developers can find HubSpot API in the Settings option under the Integrations menu.

The HubSpot API uses regular call features like GET, POST, DELETE, PUT, and error response. You can design custom workflows and trigger events across external applications. HubSpot offers extensive documentation, reference, and integration guides to help developers get familiar with the API ecosystem.

HubSpot provides native integration with Salesforce. This integration allows managing teams, workflows, and campaigns across marketing, sales, social media, CRM, services, and operations. For example, you can share the insights captured by HubSpot and feed them to Salesforce for using its advanced features for analysis.

To make this integration work, you need a Salesforce Professional account for their API access. Also, you can connect only one HubSpot account with one Salesforce instance.

A single contact sync can take up to four API calls per record, but this number varies depending on the API call limit. You can sync contacts, tasks, properties defined, activities, etc. It is advised to hire a professional HubSpot developer who can help you with the HubSpot-Salesforce integration.

HubSpot provides a safe and dedicated Sandbox that you can use to experiment and iterate with your website design in the HubSpot CMS.

HubSpot’s Sandbox also allows you to test integrations that it supports. You can check how the data flows in your designed workflow and fix any loopholes. Test templates, modules, dynamic elements, etc., before making it live to your customers for a seamless user experience. HubSpot has also provided a Sandbox Academy Course to help you use their test environment.

Using HubSpot Sandbox does not affect your main account or the production environment. You can quickly test integrations, design websites, and optimize workflows to experiment with HubSpot’s features. The HubSpot Sandbox also allows you to sync data from the main account to test your application in a real-scenario-like simulation environment.

Using a staging environment reduces the element of risk that comes with editing websites live. Our developers follow design mockups and transform Figma (or Photoshop XD, for example) mockups into the HubSpot CMS staging environment first. Then from the staging site, you can quickly review website content and see if the page is ready to be published live, or if any additional page updates are required.

The HubSpot standard sandbox account is available for all Enterprise customers across Marketing, Sales, Services, Operations, or CMS hubs. In addition, standard sandbox accounts are separate from app developer accounts (which are used to develop HubSpot integrations and apps).

Familiarity with the HubSpot CMS technology stack, including protocols and website optimization techniques. Also, you should have a solid understanding of HubSpot's local development. Knowledge of serverless technologies is a huge plus!

On top of that, you must have great communication skills. We’re a very close and passionate team. We believe that open and ongoing communication is the only way to provide the best services to our clients.

A strong understanding of security and performance fundamentals is essential. We write secure code. UI/UX best practices are essential as well. We work with mockups and HubSpot marketplace themes. The ability to transform design mockups to HubSpot CMS in a pixel-perfect manner is a must.

You must be a self-starter with excellent project management skills. Ability to work independently and QA your work meticulously.

We recently published a HubSpot Theme on the marketplace, and we’re planning to develop more. This could be one of your first projects!

So if you got at least 2+ years of HubSpot development experience--send us a note! Please include examples of your work, as well as a description of your approach to technical project management. We’re looking forward to hearing from you: hello@hubbase.io.

Our Approach: we wrote an article on how to hire a HubSpot Developer. This article contains a lot of insights into how we approach CMS development and our philosophy on coding in general--so check it out before you drop us a note!

Here are the general steps that our team follows:

1. Deep Dive Into the Project Brief
We review the project brief to fully understand the development requirements including objectives, scope, timeline, and deliverables.

2. Strategic Planning & Roadmap Development
Once the project specifications are clear, our HubSpot developers move to the planning stage. Here, we produce detailed roadmap that maps out major milestone of the project. From design and development phases to testing and go-live.

3. Design Prototyping & Wireframing
If the client requires design services, we create interactive design prototypes and wireframes. This visual blueprint is used as guide, showcasing the functional and aesthetic elements of the future website.

4. Coding & Development
Our developers dive into CMS Hub and create fast-loading HubSpot websites that are easy to maintain and scale. This stage involves heavy lifting, from developing responsive layouts to integrating functionalities, ensuring a seamless user experience across all devices.

Quality assurance is integral in our HubSpot development project cycle. Rigorous testing is conducted to check functionalities, user experience, load time, and compatibility across various devices and browsers.

6. Launch & Post-Launch Support
Post-client approval, we take the website life. Our HubSpot developers provide post-launch support, ensuring your website runs smoothly and any potential issues are addressed.

7. Training & Handover
Once the website is launched, a training session is conducted to equip your team with the necessary skills to manage your new site. Our team ensures you have total control over your website.

HubSpot Developer vs HubSpot Designer?

Understanding the distinction between a HubSpot Developer and a HubSpot Designer is key for businesses aiming to enhance their online presence through the HubSpot platform. A HubSpot Developer focuses on the technical side, implementing and customizing the website's functionality, ensuring seamless integration with other systems, and optimizing for performance within the HubSpot CMS. Their expertise is crucial for custom development work that extends beyond out-of-the-box features, including API integrations and creating custom modules.

On the other hand, a HubSpot Designer concentrates on the website's visual aspects, user experience (UX), and interface design. They ensure the site is not only visually appealing but also intuitive for users, adhering to brand guidelines and optimizing for mobile responsiveness. The designer's role is pivotal in making sure the website communicates the brand's message effectively and provides a seamless experience for visitors. Both roles are essential; while designers lay the groundwork for a site's look and feel, developers bring this vision to life, ensuring it functions flawlessly on the HubSpot platform.

Check out full Web Developer vs Web Designer FAQs.