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Example Workflow
Triggers and Actions

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New Video Uploaded

This trigger activates when a new video is uploaded to Brightcove, enabling immediate actions in HubSpot, such as creating a new marketing campaign or updating contact records based on video interactions.
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Video Played

Activated when a video is played by a contact in Brightcove, this trigger can update contact records in HubSpot and trigger follow-up actions, such as personalized email sequences or lead scoring adjustments.
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Video Completed

This trigger occurs when a contact completes watching a video in Brightcove, facilitating follow-up actions in HubSpot, such as sending a follow-up email with additional resources or scheduling a sales call.
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Video Engagement Data Updated

Triggered by updates to video engagement data in Brightcove, this action can update contact records in HubSpot and trigger automated workflows based on viewer behavior and engagement levels.
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New Playlist Created

This trigger fires when a new playlist is created in Brightcove, enabling corresponding actions in HubSpot, such as updating content offers or triggering targeted marketing campaigns based on playlist themes.
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Video Tag Added

Activated by the addition of a tag to a video in Brightcove, this trigger can update contact records in HubSpot and trigger follow-up actions, such as adding contacts to specific marketing segments or triggering personalized content offers.
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New Video Comment Added

This trigger occurs when a new comment is added to a video in Brightcove, facilitating engagement and follow-up actions in HubSpot, such as responding to comments or initiating customer feedback requests.
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Video Analytics Report Generated

Triggered by the generation of a video analytics report in Brightcove, this action can update contact records in HubSpot and trigger follow-up actions, such as adjusting marketing strategies or optimizing video content based on performance metrics.
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New Player Created

This trigger fires when a new player is created in Brightcove, facilitating player management and enabling corresponding actions in HubSpot, such as updating player records or initiating marketing campaigns.
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Video Analytics Updated

Activated by updates to video analytics data in Brightcove, this trigger ensures real-time synchronization of viewer engagement metrics and lead generation data with HubSpot for comprehensive reporting and analysis.
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Customer Reviews

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John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

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Brightcove + HubSpot

 

Integrate
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Seamless Video Marketing

Integrate HubSpot's powerful marketing tools with Brightcove's video platform to create, manage, and track video content seamlessly within your marketing campaigns.

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Enhance Lead Engagement

Utilize video engagement data from Brightcove to better understand lead behavior and preferences, allowing for personalized follow-up actions and improved lead nurturing.

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Optimize Video Performance

Leverage insights from Brightcove's video analytics within HubSpot to optimize video content, improve viewer engagement, and drive better results for your marketing efforts.

Hubspot integration FAQs

Hubspot integration FAQs

Integration questions demystified for marketing teams

How does the HubSpot Brightcove Integration streamline video marketing efforts?

By integrating HubSpot with Brightcove, marketers can seamlessly manage and track video content within their campaigns, allowing for more targeted and engaging video marketing strategies.

Can I track video engagement data from Brightcove within HubSpot?

Yes, the integration allows you to track video engagement data, such as plays, completions, and interactions, from Brightcove within HubSpot, providing valuable insights for lead nurturing and optimization.

Are video interactions automatically synchronized between HubSpot and Brightcove?

Yes, video interactions, such as plays, completions, and comments, are automatically synchronized between HubSpot and Brightcove, ensuring accurate tracking and analysis of viewer engagement.

How can I utilize Brightcove's video analytics within HubSpot to optimize video content?

By leveraging Brightcove's video analytics within HubSpot, marketers can analyze viewer behavior, engagement levels, and performance metrics to optimize video content, improve viewer engagement, and drive better results for their marketing efforts.

Can I personalize follow-up actions based on video engagement data in HubSpot?

Absolutely, you can set up personalized follow-up actions in HubSpot triggered by specific video engagement data from Brightcove, such as sending targeted emails or adjusting lead scoring criteria based on viewer behavior.

Does the HubSpot Brightcove Integration support lead nurturing efforts?

Yes, the integration supports lead nurturing efforts by providing insights into lead engagement with video content, allowing for personalized follow-up actions and more effective lead nurturing strategies.

Are there specific benefits of using Brightcove with HubSpot's marketing tools?

Yes, integrating Brightcove with HubSpot's marketing tools allows for more engaging and targeted video marketing campaigns, as well as seamless tracking and analysis of video performance within your marketing efforts.

How can I optimize video content using insights from Brightcove within HubSpot?

By leveraging insights from Brightcove's video analytics within HubSpot, marketers can identify trends, preferences, and areas for improvement in video content, allowing for optimized video strategies and improved viewer engagement.

Can I segment contacts in HubSpot based on video engagement data from Brightcove?

Yes, you can segment contacts in HubSpot based on their video engagement data from Brightcove, allowing for targeted marketing campaigns and personalized follow-up actions based on viewer behavior and preferences.

How does the HubSpot Brightcove Integration benefit overall marketing performance?

The integration benefits overall marketing performance by providing valuable insights into video engagement, allowing for more targeted and effective marketing strategies, improved lead nurturing, and better results for your marketing efforts.
By integrating HubSpot with Brightcove, marketers can seamlessly manage and track video content within their campaigns, allowing for more targeted and engaging video marketing strategies.
Yes, the integration allows you to track video engagement data, such as plays, completions, and interactions, from Brightcove within HubSpot, providing valuable insights for lead nurturing and optimization.
Yes, video interactions, such as plays, completions, and comments, are automatically synchronized between HubSpot and Brightcove, ensuring accurate tracking and analysis of viewer engagement.
By leveraging Brightcove's video analytics within HubSpot, marketers can analyze viewer behavior, engagement levels, and performance metrics to optimize video content, improve viewer engagement, and drive better results for their marketing efforts.
Absolutely, you can set up personalized follow-up actions in HubSpot triggered by specific video engagement data from Brightcove, such as sending targeted emails or adjusting lead scoring criteria based on viewer behavior.
Yes, the integration supports lead nurturing efforts by providing insights into lead engagement with video content, allowing for personalized follow-up actions and more effective lead nurturing strategies.
Yes, integrating Brightcove with HubSpot's marketing tools allows for more engaging and targeted video marketing campaigns, as well as seamless tracking and analysis of video performance within your marketing efforts.
By leveraging insights from Brightcove's video analytics within HubSpot, marketers can identify trends, preferences, and areas for improvement in video content, allowing for optimized video strategies and improved viewer engagement.
Yes, you can segment contacts in HubSpot based on their video engagement data from Brightcove, allowing for targeted marketing campaigns and personalized follow-up actions based on viewer behavior and preferences.
The integration benefits overall marketing performance by providing valuable insights into video engagement, allowing for more targeted and effective marketing strategies, improved lead nurturing, and better results for your marketing efforts.

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