Example Workflow Triggers and Actions

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New Lead Enriched by Census

Triggered when a new lead is enriched by Census. Use this to update lead records in HubSpot with additional insights and attributes provided by Census, enabling personalized engagement and targeted marketing campaigns.
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Lead Score Updated by Census

Activated when a lead score is updated by Census. Use this to adjust lead scoring models or create tasks in HubSpot for follow-up actions, based on changes in lead engagement and qualification.
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Lead Routed by Census

Triggered when a lead is routed by Census to the appropriate sales representative. Use this to assign leads to specific sales teams or create notifications in HubSpot for sales follow-up, ensuring timely and personalized outreach.
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New Account Enriched by Census

Activated when a new account is enriched by Census. Use this to update account records in HubSpot with additional firmographic and technographic data, enabling targeted account-based marketing and sales strategies.
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Account Score Updated by Census

Triggered when an account score is updated by Census. Use this to adjust account scoring models or create tasks in HubSpot for strategic account planning and prioritization, based on changes in account engagement and fit.
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Account Assigned by Census

Activated when an account is assigned by Census to the appropriate sales team or representative. Use this to align sales territories or create notifications in HubSpot for account owners, ensuring effective account management and follow-up.
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Lead Created in HubSpot

Triggered when a new lead is created in HubSpot. Use this to enrich lead data with Census, providing additional insights and attributes for segmentation and personalized engagement.
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Deal Closed-Won in HubSpot

Activated when a deal is closed-won in HubSpot. Use this to update account records in Census with revenue data, enabling accurate reporting and analysis of sales performance.
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Contact Engaged in HubSpot

Triggered when a contact is engaged in HubSpot. Use this to update lead scores in Census, identifying engaged contacts for targeted follow-up and nurturing.
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HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

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Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

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GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

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Census + HubSpot

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Data Enrichment and Segmentation

Integrate Census with HubSpot to enrich your CRM data and create targeted segments. Census enhances your contact and company records with up-to-date information, allowing you to segment your audience based on criteria such as firmographics, technographics, and engagement data.

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Automated Lead Routing

Automate lead routing processes with Census and HubSpot. Census captures and enriches lead data in real-time and routes leads to the appropriate sales representatives based on predefined criteria, ensuring timely follow-up and personalized engagement.

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Account-Based Marketing (ABM)

Implement account-based marketing strategies with Census and HubSpot. Census provides valuable insights into target accounts, allowing you to personalize marketing campaigns, prioritize outreach efforts, and coordinate sales and marketing activities effectively.

Hubspot integration FAQs

Hubspot integration FAQs

Integration questions demystified for marketing teams

How does the HubSpot Census Integration enhance CRM data quality?

The integration enhances CRM data quality by enriching contact and company records with up-to-date information from Census, allowing you to create targeted segments and personalized marketing campaigns based on accurate and comprehensive data.

Can I automate lead routing processes with Census and HubSpot?

Yes, you can automate lead routing processes by capturing and enriching lead data in real-time with Census and routing leads to the appropriate sales representatives based on predefined criteria, ensuring timely follow-up and personalized engagement.

What is account-based marketing (ABM), and how does Census support it?

Account-based marketing (ABM) is a strategic approach that focuses on targeting and engaging specific accounts. Census supports ABM by providing valuable insights into target accounts, enabling personalized marketing campaigns, prioritized outreach efforts, and coordinated sales and marketing activities effectively.

What triggers can I use to update HubSpot CRM with data from Census?

You can use triggers such as new lead enriched, lead score updated, lead routed, new account enriched, account score updated, and account assigned by Census to update HubSpot CRM with data from Census, ensuring data consistency and integrity across both platforms.

How can Census help me personalize marketing campaigns and prioritize outreach efforts?

Census provides valuable insights into lead and account data, enabling you to personalize marketing campaigns and prioritize outreach efforts based on firmographics, technographics, and engagement data. You can leverage this information to tailor your messaging and content to specific audiences and improve conversion rates.

Can I align sales territories and assign accounts to specific sales teams with Census and HubSpot?

Yes, you can align sales territories and assign accounts to specific sales teams or representatives with Census and HubSpot. Census captures and enriches account data, allowing you to segment and prioritize accounts based on predefined criteria and ensure effective account management and follow-up.

How can I get started with integrating Census with HubSpot CRM?

You can get started by connecting Census with HubSpot CRM through the integration setup process, which typically involves configuring triggers and actions to synchronize data between the two platforms. Our support team is available to assist you every step of the way!

What are the benefits of using HubSpot and Census together for marketing and sales?

Using HubSpot and Census together provides a comprehensive solution for data enrichment, segmentation, lead routing, account-based marketing, and sales territory management. You can leverage enriched CRM data to execute targeted marketing campaigns, prioritize outreach efforts, and drive revenue growth for your business.

Can Census integrate with other marketing and sales tools within HubSpot?

Yes, Census can integrate with other marketing and sales tools within HubSpot, allowing you to leverage additional functionalities and workflows to enhance your marketing and sales strategies. You can create seamless experiences for your customers and align your marketing and sales efforts for greater effectiveness.

How does Census help me optimize marketing and sales strategies with data-driven insights?

Census provides valuable insights into lead and account data, enabling you to optimize marketing and sales strategies with data-driven insights. You can analyze firmographics, technographics, and engagement data to identify trends, segment audiences, and tailor your messaging and content for maximum impact.
The integration enhances CRM data quality by enriching contact and company records with up-to-date information from Census, allowing you to create targeted segments and personalized marketing campaigns based on accurate and comprehensive data.
Yes, you can automate lead routing processes by capturing and enriching lead data in real-time with Census and routing leads to the appropriate sales representatives based on predefined criteria, ensuring timely follow-up and personalized engagement.
Account-based marketing (ABM) is a strategic approach that focuses on targeting and engaging specific accounts. Census supports ABM by providing valuable insights into target accounts, enabling personalized marketing campaigns, prioritized outreach efforts, and coordinated sales and marketing activities effectively.
You can use triggers such as new lead enriched, lead score updated, lead routed, new account enriched, account score updated, and account assigned by Census to update HubSpot CRM with data from Census, ensuring data consistency and integrity across both platforms.
Census provides valuable insights into lead and account data, enabling you to personalize marketing campaigns and prioritize outreach efforts based on firmographics, technographics, and engagement data. You can leverage this information to tailor your messaging and content to specific audiences and improve conversion rates.
Yes, you can align sales territories and assign accounts to specific sales teams or representatives with Census and HubSpot. Census captures and enriches account data, allowing you to segment and prioritize accounts based on predefined criteria and ensure effective account management and follow-up.
You can get started by connecting Census with HubSpot CRM through the integration setup process, which typically involves configuring triggers and actions to synchronize data between the two platforms. Our support team is available to assist you every step of the way!
Using HubSpot and Census together provides a comprehensive solution for data enrichment, segmentation, lead routing, account-based marketing, and sales territory management. You can leverage enriched CRM data to execute targeted marketing campaigns, prioritize outreach efforts, and drive revenue growth for your business.
Yes, Census can integrate with other marketing and sales tools within HubSpot, allowing you to leverage additional functionalities and workflows to enhance your marketing and sales strategies. You can create seamless experiences for your customers and align your marketing and sales efforts for greater effectiveness.
Census provides valuable insights into lead and account data, enabling you to optimize marketing and sales strategies with data-driven insights. You can analyze firmographics, technographics, and engagement data to identify trends, segment audiences, and tailor your messaging and content for maximum impact.

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