Example Workflow Triggers and Actions

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New Post by Account

Triggered when a new post is made by the connected Instagram account. HubSpot actions may include lead creation or social media engagement tracking.
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New Follower Acquired

Activated when a new follower is acquired on Instagram. Useful for updating contact records and initiating welcome workflows.
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Post Liked/Commented

This trigger occurs when a post from the connected account is liked or commented on. HubSpot actions may include engagement tracking and lead scoring.
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New Direct Message Received

Activated when a new direct message is received on Instagram. HubSpot actions can include logging messages and initiating follow-ups.
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Post Contains Specific Hashtag

Triggered when a post contains a specific hashtag. HubSpot actions may include lead creation or triggering targeted campaigns.
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User Mentioned in Post

This trigger activates when a user is mentioned in a post. HubSpot actions can include updating contact records and initiating engagement workflows.
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Post Deleted on Instagram

Activated when a post is deleted on Instagram. HubSpot actions may include updating records or sending notifications.
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New Instagram Story Posted

This trigger occurs when a new Instagram story is posted. HubSpot actions may include updating contact properties or triggering workflows.
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Profile Updated on Instagram

Activated when there are updates to the connected Instagram profile. HubSpot actions may include updating contact records or triggering notifications.
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"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

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Instagram + HubSpot

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Visual Social Listening

Integrate Instagram visuals into HubSpot to gain a comprehensive view of social media interactions and customer engagement.

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Automate Social Campaigns

Trigger HubSpot workflows based on Instagram interactions for efficient automation of social media campaigns.

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Instagram Lead Capture

Effortlessly capture and manage leads from Instagram within your HubSpot environment.

Hubspot integration FAQs

Hubspot integration FAQs

Integration questions demystified for marketing teams

What properties and actions are transferred from Instagram to HubSpot?

Everything Instagram allows us to sync:
  • First Name
  • Last Name
  • Message
  • Instagram Handle (log anonymous leads and match them to emails when they convert).

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Is the pricing a one-time fee or a recurring payment?

Pricing is a monthly subscription of $100/month.

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How does the integration match DMs to contacts without an email address?

The system uses Instagram handles or HubSpot Record IDs to match DMs to existing contacts. If no match is found, a new contact is created. You can merge records later once you collect the email.

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How does automated DM logging work?

Instagram DMs are logged in HubSpot as activities (notes) with the message text and date, similar to third-party SMS integrations.

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Can users be segmented based on their DM content, without having their emails?

Yes. If a user interacts with your content but hasn’t shared their email, their Instagram handle is logged, allowing you to track, follow up, and nurture.

Ask your question  

What type of HubSpot subscription is required for the Instagram + HubSpot integration?

The integration works with the following HubSpot subscriptions:
  • Marketing Hub Enterprise
  • Sales Hub Enterprise
  • Service Hub Enterprise
  • Operations Hub Enterprise

Ask your question  

Do I need to host the integration on your cloud environment?

It’s up to you. We offer two hosting options:
  • Self-Hosting: Use your own cloud environment, such as AWS, Google Cloud Platform (GCP), or Microsoft Azure.
  • HubBase-Hosting: Let us host the integration for you on our secure AWS platform.

Ask your question  

Do you offer bi-directional sync for HubSpot and Instagram?

Bi-directional sync is launching on February 20, 2025. Secure your spot now! You'll be able to send and receive Instagram DMs directly from HubSpot.

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How does the HubSpot Instagram Integration simplify Instagram lead capture?

It captures leads from Instagram directly within HubSpot, streamlining your workflows.

Ask your question  

Can the integration capture and log direct messages received on Instagram?

Absolutely. Instagram DMs are logged in HubSpot as activities, ensuring communication tracking is seamless.

Ask your question  

Everything Instagram allows us to sync:
  • First Name
  • Last Name
  • Message
  • Instagram Handle (log anonymous leads and match them to emails when they convert).

Ask your question  

Pricing is a monthly subscription of $100/month.

Ask your question  

The system uses Instagram handles or HubSpot Record IDs to match DMs to existing contacts. If no match is found, a new contact is created. You can merge records later once you collect the email.

Ask your question  

Instagram DMs are logged in HubSpot as activities (notes) with the message text and date, similar to third-party SMS integrations.

Ask your question  

Yes. If a user interacts with your content but hasn’t shared their email, their Instagram handle is logged, allowing you to track, follow up, and nurture.

Ask your question  

The integration works with the following HubSpot subscriptions:
  • Marketing Hub Enterprise
  • Sales Hub Enterprise
  • Service Hub Enterprise
  • Operations Hub Enterprise

Ask your question  

It’s up to you. We offer two hosting options:
  • Self-Hosting: Use your own cloud environment, such as AWS, Google Cloud Platform (GCP), or Microsoft Azure.
  • HubBase-Hosting: Let us host the integration for you on our secure AWS platform.

Ask your question  

Bi-directional sync is launching on February 20, 2025. Secure your spot now! You'll be able to send and receive Instagram DMs directly from HubSpot.

Ask your question  

It captures leads from Instagram directly within HubSpot, streamlining your workflows.

Ask your question  

Absolutely. Instagram DMs are logged in HubSpot as activities, ensuring communication tracking is seamless.

Ask your question  

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