Example Workflow Triggers and Actions

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New Customer Registered

Triggered when a new customer account is registered in Magento 2 Sync by Unific, initiating actions in HubSpot such as creating or updating contact records, assigning lifecycle stages, or triggering welcome email sequences to engage new subscribers and encourage first purchases.
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New Order Placed

Activated upon order placement in Magento 2 Sync by Unific, triggering actions in HubSpot such as updating contact properties, tracking order details, or initiating post-purchase engagement workflows to thank customers, gather feedback, or promote related products for cross-selling opportunities.
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Order Shipped

Fires when an order is shipped in Magento 2 Sync by Unific, prompting actions in HubSpot such as updating order status, sending shipping notifications, or scheduling follow-up emails to ensure customers are informed and satisfied throughout the order fulfillment process.
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Order Cancelled

Triggered when an order is cancelled in Magento 2 Sync by Unific, initiating actions in HubSpot such as adjusting contact properties, updating order statuses, or sending cancellation confirmation emails to customers for transparent communication and issue resolution.
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Cart Abandoned

Activated upon cart abandonment event detection in Magento 2 Sync by Unific, triggering actions in HubSpot such as sending cart recovery emails, offering incentives or discounts, or creating follow-up tasks for sales representatives to encourage conversion and minimize revenue loss.
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Product Viewed

Fires when a product is viewed in Magento 2 Sync by Unific, prompting actions in HubSpot such as updating contact interests, tracking product interactions, or initiating targeted product recommendation campaigns based on browsing behavior for personalized shopping experiences.
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Product Added to Cart

Triggered when a product is added to the cart in Magento 2 Sync by Unific, initiating actions in HubSpot such as updating contact properties, tracking cart contents, or sending cart reminder notifications to encourage completion of the purchase process and reduce cart abandonment rates.
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Product Purchased

Activated upon product purchase in Magento 2 Sync by Unific, prompting actions in HubSpot such as updating contact lifecycle stages, tracking order history, or initiating post-purchase engagement workflows to encourage repeat purchases and foster long-term customer relationships.
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Customer Review Submitted

Fires when a customer submits a review in Magento 2 Sync by Unific, initiating actions in HubSpot such as updating contact properties, tracking review details, or sending review request follow-up emails to gather feedback and improve product offerings and service quality.
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Customer Reviews

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John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

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Magento 2 Sync by Unific + HubSpot

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Unified E-commerce and Marketing Data

Integrate Magento 2 Sync by Unific with HubSpot to unify e-commerce and marketing data, enabling businesses to synchronize customer information, order details, and product data between platforms for comprehensive customer insights and targeted marketing campaigns.

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Enhanced Customer Segmentation and Personalization

Utilize Magento 2 Sync by Unific's advanced segmentation capabilities alongside HubSpot's marketing automation tools to segment audiences based on shopping behavior, preferences, and purchase history, enabling personalized messaging, offers, and product recommendations.

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Automated Customer Lifecycle Marketing

Automate customer lifecycle marketing by triggering targeted workflows, email sequences, and personalized engagements within HubSpot based on Magento 2 Sync by Unific events such as order placements, abandoned carts, or post-purchase interactions, ensuring timely and relevant communication with customers.

Hubspot integration FAQs

Hubspot integration FAQs

Integration questions demystified for marketing teams

How does the HubSpot Magento 2 Sync by Unific Integration unify e-commerce and marketing data?

The integration unifies e-commerce and marketing data by synchronizing customer information, order details, and product data between Magento 2 Sync by Unific and HubSpot, enabling businesses to gain comprehensive customer insights and execute targeted marketing campaigns effectively.

Can businesses segment and personalize marketing campaigns using the integration?

Yes, businesses can segment and personalize marketing campaigns by utilizing Magento 2 Sync by Unific's advanced segmentation capabilities alongside HubSpot's marketing automation tools to target audiences based on shopping behavior, preferences, and purchase history for increased engagement and conversion rates.

How can businesses automate customer lifecycle marketing with the integration?

Businesses can automate customer lifecycle marketing by triggering targeted workflows, email sequences, and personalized engagements within HubSpot based on Magento 2 Sync by Unific events such as order placements, abandoned carts, or post-purchase interactions, ensuring timely and relevant communication with customers throughout their journey.

What Magento 2 Sync by Unific events can trigger actions within HubSpot through the integration?

Magento 2 Sync by Unific events such as new customer registrations, order placements, order shipments, order cancellations, cart abandonments, product views, product additions to cart, product purchases, customer reviews, and customer feedback submissions can trigger actions within HubSpot through the integration.

How does the integration support efficient order management and customer communication?

The integration supports efficient order management and customer communication by providing real-time synchronization of order details, customer interactions, and marketing communications between Magento 2 Sync by Unific and HubSpot, facilitating seamless order processing, fulfillment, and personalized engagement for enhanced customer satisfaction.

Can businesses optimize customer engagement and retention using the integration?

Yes, businesses can optimize customer engagement and retention by leveraging Magento 2 Sync by Unific data within HubSpot to deliver personalized experiences, targeted messaging, and relevant offers based on individual preferences and behaviors, driving repeat purchases and fostering long-term customer loyalty effectively.

How does the integration help businesses capitalize on revenue opportunities and maximize ROI?

The integration helps businesses capitalize on revenue opportunities and maximize ROI by enabling data-driven decision-making, targeted marketing initiatives, and automated customer engagement strategies, driving conversion rates, revenue growth, and overall marketing effectiveness for improved business outcomes.

Is the integration scalable for businesses of all sizes?

Yes, the integration is scalable and customizable to meet the needs of businesses of all sizes, allowing for flexible configuration, automation, and integration with other systems to support growth, expansion, and evolving e-commerce requirements effectively.

Can businesses gather actionable insights and performance metrics using the integration?

Yes, businesses can gather actionable insights and performance metrics by analyzing data synchronized between Magento 2 Sync by Unific and HubSpot, enabling informed decision-making, performance tracking, and optimization of marketing strategies and customer experiences for continuous improvement and growth.

How can businesses leverage the integration for optimized e-commerce performance and customer satisfaction?

Businesses can leverage the integration for optimized e-commerce performance and customer satisfaction by automating sales processes, personalizing marketing communications, and streamlining customer interactions, driving efficiency, effectiveness, and positive customer experiences throughout the entire e-commerce journey.
The integration unifies e-commerce and marketing data by synchronizing customer information, order details, and product data between Magento 2 Sync by Unific and HubSpot, enabling businesses to gain comprehensive customer insights and execute targeted marketing campaigns effectively.
Yes, businesses can segment and personalize marketing campaigns by utilizing Magento 2 Sync by Unific's advanced segmentation capabilities alongside HubSpot's marketing automation tools to target audiences based on shopping behavior, preferences, and purchase history for increased engagement and conversion rates.
Businesses can automate customer lifecycle marketing by triggering targeted workflows, email sequences, and personalized engagements within HubSpot based on Magento 2 Sync by Unific events such as order placements, abandoned carts, or post-purchase interactions, ensuring timely and relevant communication with customers throughout their journey.
Magento 2 Sync by Unific events such as new customer registrations, order placements, order shipments, order cancellations, cart abandonments, product views, product additions to cart, product purchases, customer reviews, and customer feedback submissions can trigger actions within HubSpot through the integration.
The integration supports efficient order management and customer communication by providing real-time synchronization of order details, customer interactions, and marketing communications between Magento 2 Sync by Unific and HubSpot, facilitating seamless order processing, fulfillment, and personalized engagement for enhanced customer satisfaction.
Yes, businesses can optimize customer engagement and retention by leveraging Magento 2 Sync by Unific data within HubSpot to deliver personalized experiences, targeted messaging, and relevant offers based on individual preferences and behaviors, driving repeat purchases and fostering long-term customer loyalty effectively.
The integration helps businesses capitalize on revenue opportunities and maximize ROI by enabling data-driven decision-making, targeted marketing initiatives, and automated customer engagement strategies, driving conversion rates, revenue growth, and overall marketing effectiveness for improved business outcomes.
Yes, the integration is scalable and customizable to meet the needs of businesses of all sizes, allowing for flexible configuration, automation, and integration with other systems to support growth, expansion, and evolving e-commerce requirements effectively.
Yes, businesses can gather actionable insights and performance metrics by analyzing data synchronized between Magento 2 Sync by Unific and HubSpot, enabling informed decision-making, performance tracking, and optimization of marketing strategies and customer experiences for continuous improvement and growth.
Businesses can leverage the integration for optimized e-commerce performance and customer satisfaction by automating sales processes, personalizing marketing communications, and streamlining customer interactions, driving efficiency, effectiveness, and positive customer experiences throughout the entire e-commerce journey.

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