Example Workflow Triggers and Actions

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New Target Account Identified

Triggered when a new target account is identified in RollWorks ABM. Use this to sync account data with HubSpot, enabling you to track target account interactions and engagement activities within your CRM system.
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Account Engagement Score Updated

Activated when the engagement score for a target account is updated in RollWorks ABM. Use this to prioritize high-value accounts in HubSpot and tailor marketing efforts based on account engagement levels and interests.
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Account Added to ABM Campaign

Triggered when an account is added to an ABM campaign in RollWorks ABM. Use this to trigger automated workflows in HubSpot, such as personalized email sequences or targeted ad retargeting, to engage accounts at key touchpoints in the buyer's journey.
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Account Removed from ABM Campaign

Activated when an account is removed from an ABM campaign in RollWorks ABM. Use this to update account status and segmentation in HubSpot, ensuring that marketing efforts are aligned with account targeting strategies and campaign objectives.
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Account Engagement Activity Logged

Triggered when engagement activities are logged for a target account in RollWorks ABM. Use this to capture account engagement data in HubSpot, such as website visits, content downloads, or event registrations, to inform personalized follow-up actions and nurture campaigns.
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New Account Contact Identified

Activated when a new contact is identified within a target account in RollWorks ABM. Use this to sync contact data with HubSpot and associate contacts with their respective accounts, enabling account-based lead nurturing and sales outreach efforts.
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Account Stage Changed

Triggered when the stage of a target account changes in RollWorks ABM. Use this to update account lifecycle stages in HubSpot and track account progression through the sales funnel, enabling targeted engagement and pipeline management strategies.
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Account Contact Added

Activated when a contact is added to a target account in RollWorks ABM. Use this to sync contact details with HubSpot and enrich account records with key contact information, facilitating personalized engagement and relationship-building activities.
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Account Contact Removed

Triggered when a contact is removed from a target account in RollWorks ABM. Use this to update contact records in HubSpot and adjust account segmentation and targeting strategies based on changes in account contact roles or responsibilities.
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"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

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RollWorks ABM + HubSpot

 

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Targeted Account-Based Marketing

Integrate RollWorks ABM with HubSpot to execute targeted account-based marketing (ABM) campaigns. RollWorks ABM helps you identify and engage high-value accounts with personalized messaging and content, driving higher conversion rates and revenue growth.

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Unified Lead Management

Streamline lead management processes with RollWorks ABM and HubSpot. RollWorks ABM captures engagement data from targeted accounts and syncs it with HubSpot, providing your sales team with real-time insights to prioritize and nurture leads effectively.

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Closed-Loop Reporting

Achieve closed-loop reporting with RollWorks ABM in HubSpot. Gain visibility into the entire customer journey, from initial engagement to conversion, and attribute revenue back to specific ABM campaigns, enabling you to measure ROI accurately and optimize future marketing investments.

Hubspot integration FAQs

Hubspot integration FAQs

Integration questions demystified for marketing teams

How does the HubSpot RollWorks ABM Integration support account-based marketing (ABM) initiatives?

The integration supports ABM initiatives by enabling you to execute targeted marketing campaigns focused on high-value target accounts. RollWorks ABM provides comprehensive account targeting and engagement capabilities, integrated with HubSpot's CRM data, to drive revenue growth through strategic ABM initiatives.

Can I maintain a unified view of target accounts across RollWorks ABM and HubSpot?

Yes, you can maintain a unified view of target accounts by syncing account data seamlessly between RollWorks ABM and HubSpot. This allows you to leverage HubSpot's CRM data alongside RollWorks' account insights, ensuring alignment between marketing and sales efforts for maximum impact.

What engagement channels are available with RollWorks ABM and HubSpot integration?

RollWorks ABM offers a variety of engagement channels, including display advertising, email outreach, and social media targeting, integrated with HubSpot's marketing automation tools. This enables you to orchestrate multi-channel engagement strategies and deliver personalized experiences across the buyer's journey.

How can I prioritize high-value accounts with the integration?

You can prioritize high-value accounts by leveraging RollWorks ABM's engagement scoring capabilities integrated with HubSpot's CRM data. This allows you to identify and prioritize accounts based on engagement levels and interests, ensuring focused marketing efforts on accounts with the highest revenue potential.

Can I track account engagement activities within HubSpot?

Yes, you can track account engagement activities within HubSpot by syncing engagement data from RollWorks ABM. This includes website visits, content downloads, and event registrations, enabling personalized follow-up actions and nurture campaigns based on account interactions.

How does the integration facilitate account-based lead nurturing and sales outreach?

The integration facilitates account-based lead nurturing and sales outreach by syncing contact data from RollWorks ABM to HubSpot. This enables you to associate contacts with their respective accounts and tailor lead nurturing and sales outreach efforts based on account-specific insights and engagement activities.

Can I automate personalized follow-up actions for target accounts?

Yes, you can automate personalized follow-up actions for target accounts using HubSpot's automation workflows triggered by RollWorks ABM integration events. This includes personalized email sequences, targeted ad retargeting, and tailored content delivery to engage accounts at key touchpoints in the buyer's journey.

How does the integration help with account segmentation and targeting strategies?

The integration helps with account segmentation and targeting strategies by syncing account data changes between RollWorks ABM and HubSpot. This allows you to update account lifecycle stages, adjust segmentation criteria, and refine targeting strategies based on real-time insights and account interactions.

Can I enrich account records with key contact information?

Yes, you can enrich account records with key contact information by syncing contact details from RollWorks ABM to HubSpot. This ensures that account records are up-to-date with relevant contact information, facilitating personalized engagement and relationship-building activities.

How can I align sales and marketing efforts around revenue opportunities for target accounts?

You can align sales and marketing efforts around revenue opportunities for target accounts by syncing opportunity data from RollWorks ABM to HubSpot. This enables coordinated engagement and deal closure strategies, ensuring that sales and marketing teams are aligned on account-specific revenue objectives and priorities.
The integration supports ABM initiatives by enabling you to execute targeted marketing campaigns focused on high-value target accounts. RollWorks ABM provides comprehensive account targeting and engagement capabilities, integrated with HubSpot's CRM data, to drive revenue growth through strategic ABM initiatives.
Yes, you can maintain a unified view of target accounts by syncing account data seamlessly between RollWorks ABM and HubSpot. This allows you to leverage HubSpot's CRM data alongside RollWorks' account insights, ensuring alignment between marketing and sales efforts for maximum impact.
RollWorks ABM offers a variety of engagement channels, including display advertising, email outreach, and social media targeting, integrated with HubSpot's marketing automation tools. This enables you to orchestrate multi-channel engagement strategies and deliver personalized experiences across the buyer's journey.
You can prioritize high-value accounts by leveraging RollWorks ABM's engagement scoring capabilities integrated with HubSpot's CRM data. This allows you to identify and prioritize accounts based on engagement levels and interests, ensuring focused marketing efforts on accounts with the highest revenue potential.
Yes, you can track account engagement activities within HubSpot by syncing engagement data from RollWorks ABM. This includes website visits, content downloads, and event registrations, enabling personalized follow-up actions and nurture campaigns based on account interactions.
The integration facilitates account-based lead nurturing and sales outreach by syncing contact data from RollWorks ABM to HubSpot. This enables you to associate contacts with their respective accounts and tailor lead nurturing and sales outreach efforts based on account-specific insights and engagement activities.
Yes, you can automate personalized follow-up actions for target accounts using HubSpot's automation workflows triggered by RollWorks ABM integration events. This includes personalized email sequences, targeted ad retargeting, and tailored content delivery to engage accounts at key touchpoints in the buyer's journey.
The integration helps with account segmentation and targeting strategies by syncing account data changes between RollWorks ABM and HubSpot. This allows you to update account lifecycle stages, adjust segmentation criteria, and refine targeting strategies based on real-time insights and account interactions.
Yes, you can enrich account records with key contact information by syncing contact details from RollWorks ABM to HubSpot. This ensures that account records are up-to-date with relevant contact information, facilitating personalized engagement and relationship-building activities.
You can align sales and marketing efforts around revenue opportunities for target accounts by syncing opportunity data from RollWorks ABM to HubSpot. This enables coordinated engagement and deal closure strategies, ensuring that sales and marketing teams are aligned on account-specific revenue objectives and priorities.

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