Customer Story

“Communication was lacking. It seemed like everything was done as a one-off, and no one was looking at our website migration holistically. Their approach was inefficient and outdated. They were not using a modular development method where you can repurpose website elements,” Katie adds. “A lot of times where we were like, ‘Why would you do it this way? It was sloppy work. Even the content migration wasn’t performed properly. We realized that we needed a partner that is well-versed in HubSpot CMS. A partner who understood the environment inside-out.”

Profile started looking for a HubSpot CMS-certified agency partner. “HubL is not the most widely-used language, but we wanted a company that truly understood all of the intricacies of HubSpot CMS’ codebase,” she says. “We connected with HubBase, and after a few initial conversations, it seemed like we were speaking the same language.”

“The calculator tool figures out which of the plans is best for you based on your different wants and needs,” Katie says. “We wanted to build a calculator and looked at HubSpot plug-ins. We couldn’t find a solution, and ultimately, every option we reviewed wouldn’t work exactly how we needed it to. We came up with a set of criteria. We provided all of the design, and the logic behind it. How to get it to function and integrate with our system was the challenge we faced, and HubBase was able to help us solve that puzzle.”

HubBase developers solved this challenge by creating a custom solution using HubSpot Form Events, Hubl, JavaScript, jQuery Google Charts, custom API integrations, and a slick slider.

“In many companies, there’s a project manager who’s juggling multiple clients and communicates back and forth between customers and developers,” Katie says. “And ultimately, it’s much faster if we communicate directly with the developers. We don’t need an intermediary – it takes more time. It’s great to have a point of contact and someone on the client management side, which HubBase offers, but I find it highly beneficial to be abelt talk directly to the people who are doing the work. Our HubSpot developers at HubBase do just that.”

This method also allowed for more transparency, according to Katie. She has the ability to directly ask HubBase developers about deadlines and know they will meet them. “I trust that if HubBase team says they’re going to deliver on a particular date – it’s going to happen,” she says.

Despite working with multiple HubSpot developers at HubBase, due to the large volume of their requests, the communication hasn’t been “muddy,” Kaite says. HubBase sets up dedicated Slack channels and uses Trello.com for project management. This allows for a very smooth communication. “These tools make it so easy to submit development requests on the fly. I’m also able to monitor the progress of my projects as well. When we submit our requests, whether it’s a priority or a minor edit, it generally gets done the same day or the next day.”